When it comes to marketing for startups, there is no silver bullet.
Successful marketing requires more time, effort, and consistency than ever before. Here are three marketing tips for startups that York IE and our advisory services clients use to generate awareness, build brands, and ultimately grow businesses.
Prioritize Marketing for Startups
You and your team might have great ideas about your startup’s marketing strategy, but without ample time those ideas won’t work out how you want them to.
Marketing your startup is a huge opportunity to connect with possible customers. Why would you ever push that to the back burner? The only way for people to know your company and understand what you do is to create a marketing plan that is consistent and well-thought-out. That’s why drumbeat marketing is so valuable. By allocating sufficient time and effort to honing and sharing your message, consumers of that message will fully understand what you are trying to do.
When you don’t have a lot of name recognition, your company needs to take advantage of every milestone in your climb to the top. A new hire or client, a jump in sales, any moment that you think will excite your audience needs to be shown off for them to get excited about.
These types of announcements may not move the needle on their own, but over time they demonstrate your continued growth — and that’s something that sticks with potential customers.
It’s also important to keep the momentum going after making these announcements. For example, York IE launched our Fuel Platform in May with a press release, news pitches and several supporting blog posts — all amplified on social media. But the messaging around Fuel didn’t stop there; if anything it has become more focused and frequent, with additional feature announcements, follow-up blog posts, and social and email marketing campaigns.
Put Your Content to Work
As a company with limited resources, it’s important to get the most out of your marketing efforts. Repurposing and recycling your content is a great way to do this.
In the same way that you can turn almost any business activity into a marketable moment, you can also turn almost anything your company says into marketing content. Quotes from your CEO could become a weekly Instagram story. A snippet from a newsletter could become a Twitter thread. A transcript from a podcast could become a blog post.
When marketing your startup, understand that the people following you on social media or paying attention through other channels want to hear about what you’re up to. Taking advantage of marketable moments will bring people in, and once they are there, it’s the quality content that will keep them engaged.
By following these marketing tips for startups you’ll be able to come up with new ideas and reach your target audiences more efficiently and effectively. Marketing activities often represent your first interaction with possible customers, so recognize the importance of what you’re doing.
Marketing your startup with consistent messaging and strong content that demonstrates growth will bring nothing but positives for your company.
Need help with marketing for startups? Check out York IE’s advisory services.