Pam is a dynamic creative business leader who has a unique combination of marketing and general management experience. She brings a passionate conviction that marketing is a strategic lever for profitable growth and creativity is the ultimate brand and business advantage. As the president of YCC, a privately-owned ecosystem of creative ventures working together to maximize their growth potential, Pam drives strategy and operations for the Collective to help fuel the growth of the creative ventures and inspire a high-performance culture.
Prior to YCC, Pam was Global CEO of Arnold Worldwide, an acclaimed global creative agency, where she was responsible for driving the vision and strategy for the agency and helping Arnold’s clients — like Progressive Insurance, Jack Daniel’s, Royal Caribbean, Volvo, Fidelity Investments and Ocean Spray, among others — achieve their goals. Pam has been responsible for P&L ownership, corporate strategy, operations and delivering growth through new business while successfully leading through the changing marketing landscape.
“Two of the most important elements for a startup to nail are strategic execution of the business operations and managing scale and building a brand — in a crowded, commoditized marketplace, how do you stand out,” said Kyle York, CEO of York IE. “Pam is literally one of the best people in the world at both of those things. In addition to her almost legendary experience and network, she is just a wonderful human to be around. She will be an invaluable resource for York IE and our portfolio companies.”
As a York IE advisor, Pam will work more closely with relevant York IE portfolio companies on issues related to management and leadership as well corporate brand building and marketing strategy. Additionally, she will be working closely with York IE’s management team and offering advice as the company continues to scale. In her role at YCC, Pam has already played a vital role in the growth of YCC ventures, including YORK Athletics, Mfg., Iron & Air Media, Noble & Cooley and Kompany39.
Pam has been recognized with the “Power 50” award from the Boston Business Journal, the “Women to Watch” award from Advertising Age, the “Leading Women Award” from the Girl Scouts of Eastern Massachusetts and the “Pinnacle Award for Achievement in Management” from the Greater Boston Chamber of Commerce. Pam is also an active board member who currently serves on the boards of the Cambridge Trust Company, Yahyn, Netra, Inc. and the Massachusetts Women’s Forum. She’s also a mentor to startup companies through MassChallenge.
“I have known Kyle and the York IE team for a while now and I love their passion and approach to entrepreneurship,” Pam said. “Throughout my career I’ve been fortunate to work with some of the largest and most successful brands in the world. But I’ve always been inspired by the creativity and innovative thinking coming out of the startup community. I’m energized by the opportunity to work closely with the portfolio companies to help turn their business ideas into powerful stories that fuel growth and allow them to achieve their full potential.”
