According to Temkin Group, investing in customer experience initiatives can double
your revenue in three years. Not to mention that more than 86 percent of buyers
are willing to pay more for a great customer experience.
With this kind of data, you would think that every brand and company wanting to make money would be investing in customer experience. While unfortunately, this is not the case, Worcester-based startup Blustream
is making it happen for physical goods companies. I’m excited to share that I’ve joined the Blustream Board of Directors
to help drive strategy and shape the future of the company.
Opportunities for Blustream
Blustream is a SaaS-based product experience platform helping physical goods companies build after-sale connections between their products and end-users. With its technology, Blustream connects brands to their consumers in a way that’s never been done before — through the products themselves. Through product lifecycle data, Blustream helps to build ongoing connections between products and end-users and delivers personalized recommendations via alerts, education, and purchase recommendations. By creating a live connection via the product, Blustream helps physical goods companies to develop strong after-sale customer engagement and experience strategies, so these brands can see the ROI that CX can bring.
My family and I just got a new puppy, and I think about the value that Blustream could bring in the early days of us learning more about our new pet. With Blustream’s technology and a few initial data points from us (like size, location, and age), Blustream could alert us that a storm is coming and our new puppy may be scared, prompting me to read more about thunder vests for puppies. Talk about next-gen!
While the concept is clear — what’s truly innovative is that Blustream is taking on a concept that was once said to be impossible. Brands have struggled to make these connections due to a lack of resources, money, and technology availability. How could a company make these high-end things “smart things”, without a technology partner offering a Platform-as-a-Service (PaaS) for them to integrate with? Blustream’s Product Experience Platform
truly makes it easy for companies who are passionate about their own products to develop and deliver on CX.
That’s what gets me so excited about the company and the opportunities the team has to disrupt the market. The Blustream operating talent and Board of Directors, including Ken Rapp, Tom Folliard, Bhaskar Panigrahi, and Robert Bean, have incredible experiences disrupting markets and building great companies. I’m looking forward to working with the collective team to provide new opportunities for brands to increase CX to ultimately drive revenue.
York IE and Blustream
Blustream recently announced a three million dollar
funding round, led by York IE. We have been working with Blustream for more than a year, and in that time I’ve seen incredible growth, passion, and drive from Ken and the Blustream team. Check out our Blustream Investment Rationale
to learn more about why we are so excited about the opportunities that Blustream can bring to the table.
The future is bright for physical goods companies who want to work with Blustream to create great customer experiences!