(Manchester, N.H., July 13, 2021) — York IE, a vertically integrated strategic growth and investment firm, announced today that Curtis Charles is a new portfolio advisor, focusing on go-to-market and business development into large consumer and consumer packaged goods companies.
As the managing partner and CEO of FFB Collaboration, a full-service cultural marketing and commercial strategy agency, Charles helps companies monetize their business opportunities by unlocking a variety of strategic retail partnerships and brand growth alignments, and by integrating concepts to connect with the millennial, Gen Z and multicultural consumer.
In a digital world, relationships and networks have become increasingly important channels for sales. Additionally, understanding your audience and personas and delivering them tailored messages is critical in breaking through the noise and creating memorable experiences. Charles will help York IE’s portfolio companies by leveraging his years of experience with consumer brands, go-to-market, business development and partnerships, and through his deep involvement with minority-led companies and leadership.
“While our portfolio focuses on B2B selling, at the end of the day, all deals are about people,” said Kyle York, CEO, York IE. “Curtis understands people and the relationships that help companies rapidly scale. We are thrilled to have his voice and experience as part of our team. His network of executives from the largest consumer brands in the world is now available to York IE companies selling to these companies.”
Prior to running FFB Collaboration, Charles spent 11 years at PUMA Group, most recently as senior vice president, North America and head of the wholesale division. Before that, he was vice president of strategy at Cole Haan. Charles is also an advisor for Bain & Company and on the board of directors of YORK Athletics Mfg., a collective venture of York Creative Collective.
“Throughout my career I have always been attracted to disruptive brands — companies that know who they are and are willing to take chances and create unique and memorable experiences for their customers,” Charles said. “York IE has that vibe. They’re disrupting early stage growth, and I am excited to bring my unique perspective and experiences to help them shake things up even more.”