Data is the new oil.
You’ve probably heard at least one industry analyst make that comparison over the past few years. And for good reason. Data is an extremely valuable resource.
It should be no surprise, then, that new companies are emerging and looking to get in on the data boom. On our Fuel News site, we have a whole category dedicated to data startups, and our Fuel platform tracks dozens of data-related markets containing tens of thousands of companies.
But you don’t have to be a so-called data company to get in on this trend. Every company has valuable data, and every company can put it to use — whether it be to help customers, inform business decisions or even to inspire new content ideas.
Here are a few examples of companies that have used their data to create compelling content:
- Location-based analytics company Placer.ai compared the 2019 and 2021 levels of foot traffic at Starbucks and Dunkin’ stores to draw conclusions about big city migrations during the pandemic.
- Property management platform provider Guestly analyzed its data on short-term and vacation rentals to create an infographic about the increase in domestic travel this summer.
- Property insurance risk assessment company Cape Analytics used its geospatial data to write a blog post about the pandemic-induced surge in new swimming pool installations last summer.
At York IE we practice what we preach when it comes to this approach, too. The market funding charts you may have seen on social media are examples of us using Fuel data to create content, and we have some more exciting plans in the works.
Your company has data that nobody else has. Use it to create content that nobody else can.
This post originally appeared in the Fuel Newsletter. Sign up for Fuel to subscribe.