York IE is excited to announce that our Transaction of the Week is one of our latest investments, Metadata.io, a B2B account based marketing (ABM) and marketing automation platform. Metadata just announced their $6.5M Series A round led by Resolute Ventures with participation from York IE, Greycroft, Stormbreakers, Eloqua founder Mark Organ, Segment founder Ilya Volodarsky and others. Metadata’s platform leverages AI to execute and optimize digital campaigns by eliminating tedious manual tasks found throughout the marketing process.
We believe that although the MarTech space is saturated with competition, the fact that Metadata is simplifying and optimizing a customer’s marketing stack enables the company to take advantage of the expanding ecosystem.
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(Manchester, N.H., Sept. 28) — Software helps services companies scale. Once founders have established product market fit, they can increase their growth potential by building