York IE is excited to announce that our Transaction of the Week is one of our latest investments, Metadata.io, a B2B account based marketing (ABM) and marketing automation platform. Metadata just announced their $6.5M Series A round led by Resolute Ventures with participation from York IE, Greycroft, Stormbreakers, Eloqua founder Mark Organ, Segment founder Ilya Volodarsky and others. Metadata’s platform leverages AI to execute and optimize digital campaigns by eliminating tedious manual tasks found throughout the marketing process.
Why this transaction?
It’s always easy for the York IE team to pick our transaction of the week when one of our new investments is announced. For the York IE team, this investment is reaffirmation in our dual-sided opinion on the MarTech space; we as a firm recognize the accelerated growth in the MarTech sector and see a large market opportunity for Metadata as an already competitive industry continues to expand. With digitization driving growth in the MarTech sector, numerous companies/startups are attempting to provide solutions that capitalize on this trend and make use of the exponentially growing amount of marketing data. The York IE team compiled data relating to MarTech companies founded since 2011, and as you can see in the graph below, the number of solutions has grown significantly.
We believe that although the MarTech space is saturated with competition, the fact that Metadata is simplifying and optimizing a customer’s marketing stack enables the company to take advantage of the expanding ecosystem.
Setting The Industry Standard
Metadata is poised for success among its competition due to the integration of AI within their MarTech solution; by leveraging human augmented AI, Metadata is able to drastically reduce the time to optimize and execute thousands of B2B campaigns in a matter of hours. By becoming the execution layer on top of MarTech, Metadata is effectively robotic process automation (RPA) for a customer’s sales and marketing stack.
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