Introducing a new platform for strategic growth

York IE Launches Collaborative Market and Competitive Intelligence for Teams

New feature helps startups align on growth strategy

(Manchester, N.H., June 22, 2021) — York IE™, a vertically integrated strategic growth and investment firm, today launched the teams feature for Fuel, its market and competitive intelligence platform.

As a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitive landscape. Fuel’s new teams feature enables startup employees to collaboratively research companies and markets and then share their findings with colleagues.

Fuel delivers watchlist and news updates directly into Slack.
Fuel delivers watchlist and news updates directly into Slack.

“Startups need to base their growth strategies on market and competitive intelligence,” said Kyle York, CEO, York IE. “Fuel is part of hundreds of entrepreneurs’ daily workflows, and it will be even more valuable to their teams. This new feature helps ensure that everyone is marching toward the same goals.”

Fuel helps accelerate strategic growth and adds value to everyday workflows by allowing individuals and teams to come together. With teams, users can:

  • share common spaces to collaborate within Fuel, without having to manage sharing on an individual basis;
  • find advanced profiles on companies and markets, which include detailed funding and technology data, and organize them into unlimited shared watchlists; and
  • integrate watchlists and Fuel News content with Slack to seamlessly keep team members up to date where they are working most.

“As an entrepreneur, you need to know your competitors and your market cold,” said Mike Veilleux, CTO, York IE. “But that alone isn’t sufficient. Your company needs to be aligned with your learnings.”

Fuel watchlists are ideal for tracking:

  • Competitors
  • Comparators
  • Key customers
  • Strategic partners
  • Acquisition targets
  • Sales prospects
  • Local networks
  • Investors
  • Investment portfolios

Launched in May, Fuel is a SaaS platform that provides digestible data and insights so busy entrepreneurs, operators, investors and teams can enhance their strategic growth. With the most accurate and connected private company profiles, plus news and original research, Fuel best enables the startup community to track and find insights about a market, its trends and its influencers.

“With Fuel, everything I’m looking for is right there under one roof, which makes it easy to integrate into my daily workflow,” said Heather Margolis, founder and CEO, Spark Your Channel.

As part of Fuel, York IE also launched Fuel News, a site dedicated to highlighting the best owned content from early-stage B2B SaaS and other fast-growth companies.

To bring market and competitive intelligence to your teams, click here.

York IE™ is a vertically integrated strategic growth and investment firm helping reshape the way companies are built, scaled and monetized. Through Fuel™, its SaaS platform for market and competitive intelligence, hands-on advisory services and selective early stage B2B SaaS investments, York IE supports ambitious entrepreneurs, operators and investors on their quest to scale startups and disrupt markets. Play the long game at

Kate Campbell, Vice President, Advisory Services, York IE

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