Having trouble coming up with content marketing ideas? There are a lot of great examples of content marketing articles out there. You just have to know where to look.
As editor-in-chief of Fuel News, I spend the first part of my workday reading owned content from early-stage B2B SaaS companies and curating the best for our readers.
There are a lot of early-stage companies creating content that deserves a bigger audience. That was our premise when building Fuel News, and it’s proven to be true. Every morning I come across so many articles that share unique perspectives and new insights.
I’m excited about the opportunity to help get the word out — and to help other startups learn from these content marketing ideas. And that’s what inspired me to write this post.
Here are some common content marketing article types I’ve seen on Fuel News so far, with examples from each. Use them to inspire your own content marketing ideas.
Lists
As you can tell by the title of this very content marketing article, I like lists. And so do readers. Why? Because when they see a list headline, they know they’re going to get specific information in a digestible format.
Example: 5 Expensive Kubernetes Cost Traps and How to Deal with Them
Alternatives
“What if the way you’ve been doing things isn’t the best way?” Plant that seed in a reader’s mind and they’ll be hard-pressed not to see what you have to say. By presenting alternatives to popular problems or common ways of doing things, you can also position your startup as a bold, independent-thinking player in your market.
Example: 5 Best Google Docs Alternatives (It’s a list, too!)
Newsjacking
This term, made popular by marketer David Meerman Scott, means to tie your marketing efforts in with a major news story. If a lot of people are paying attention to the news, that’s a lot of people who potentially care what you have to say about it. Just make sure to do it in a relevant and appropriate way.
Example: The Cybersecurity Executive Order – What It Means and What You Can Do
Data reporting
Every company has unique data at its disposal. Use your data to create content that nobody else can — and set yourself apart from the competition.
Example: What Data Reveals About Billion-Dollar Startups
The best way for your startup to be heard is to listen first. Take a look at the content marketing article types that your competitors and comparators are creating and use them to generate your own content marketing ideas.
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