Adam Coughlin is co-founder, CMO and managing partner at York IE where he leads the company's marketing efforts and its advisory services practice. Adam works with startups on foundational messaging, content and communications, go-to-market strategy and corporate storytelling. He also helps entrepreneurs find their voice and personal brand, which is integral in today’s digital marketplace.
Previously, Adam spent more than seven years at Dyn and then Oracle. At Dyn, Adam built the company’s corporate communications function, including: public relations, analyst relations, investor relations, speakers bureau and internal communications. While at Oracle, Adam oversaw Oracle Cloud Infrastructure’s blog (the largest and most trafficked at Oracle), social media, influencer and media relations efforts, leading a cross-organization team of talented writers, content producers, designers and freelancers. Adam has earned content placement and coverage in an ever-expanding list of publications, including: Politico, TechCrunch, The New York Times, The Wall Street Journal, The Next Web, Fortune and Venturebeat. Adam is also a member of the invite-only Forbes Communications Council.
Adam began his career as an award-winning journalist and columnist for both local and international publications covering a wide range of topics such as international relations, technology, arts, government and education. Adam has a degree in journalism from the University of Richmond.
Follow Adam Coughlin on Twitter and connect with him on LinkedIn.
This post originally appeared in our Startup Growth Newsletter. I firmly believe in the power of drumbeat marketing to organically build brand awareness. Of course, it
This post originally appeared in our Startup Growth Newsletter. This week I learned that one of our amazing longtime freelancers is changing careers and winding
This post originally appeared in our Startup Growth Newsletter. My junior year of college I studied abroad. For spring break, I joined a group of
I often joke with Kyle York and Joe Raczka that it’s a good thing we founded York IE, because with all the talent on our
Fuel News is home to the best content for operators by operators. At York IE we believe that to truly understand a company, you have
At York IE, we have long been champions of drumbeat marketing. It’s not enough to know your company and product well. What are the trends
Ambitious visionaries are the best. They are always striving for more. They’re overachievers who can inspire us all. But here’s a little secret: sometimes, as
One of the most important tasks of any startup is hiring. Startups succeed not just because of an idea or a product but through culture
At York IE, we take a market-in approach to everything we do — including our startup storytelling efforts. The market-in approach — understanding your company’s
I am proud to announce today the launch of a new eBook: Surviving The Startup: An Entrepreneur’s Guide To Better Mental, Physical, and Emotional Health.