Kate Campbell is vice president, advisory services at York IE where she is responsible for providing ongoing strategy and program insights with clients and running the day-to-day operations of the advisory services practice. Her main goal is working with startups on message development and go-to-market drumbeat marketing. In addition, Kate engages with portfolio companies, advising early-stage companies on messaging, content, communications, storytelling, social media, marketing and everything in between.
Previously, Kate spent a decade at PAN Communications, overseeing the planning and execution of strategic integrated public relations programs to raise brand visibility for B2B technology clients. She has deep expertise in the enterprise technology industry including DevOps, open source, application development and cybersecurity. With a pulse on industry trends, she guided high-tech B2B companies in media relations, media training, thought leadership content, social campaigns and integrated programs across clients such as CloudBees, OutSystems, Dyn, RSA and Rapid7. Her programs have been finalists in the SABRE awards and winners of several Bell Ringers from Publicity Club of New England.
Kate began her career working with technology clients at Boston-area PR agencies. She received her bachelor of science degree in marketing with a minor in information technology from Bentley University, where she was inducted into Bentley’s highest honor, The Falcon Society.
Follow Kate Campbell on Twitter and connect with her on LinkedIn.
Brand building is the process of defining your company’s identity and values and making your audience aware of them through consistent, sustained marketing efforts. Your
Who are you? If you don’t know the answer to that question, you’ve lost before you’ve even begun. That’s why you need a messaging hierarchy
Today we’re celebrating two years of York IE’s advisory services practice, and we’re grateful for the opportunity to help so many startups grow into successful,
These are turbulent economic times, but it is not the time to put marketing on the backburner. We’re watching many companies that received massive funding
“This isn’t the moment to play it safe. I think this is the moment to swing for the fences, try something new, step out on
I always find myself lucky to see various startups at different stages grow. From helping with initial launches to working with marketing teams on monthly
Many startups have a great story. Often, they just need a friendly nudge to tell it. At York IE, we spend time with each of
“Our marketing is what we can get to on a Friday afternoon.” A founder recently said this to me, and he’s not alone. That’s the
Startups are falling in love with drumbeat marketing. As you develop your startup marketing strategy, remember that there is no silver bullet to cut through
“Disrupting the very disrupters that navigate the world of startups, York IE has taken the best of their inside experience in the world of startups
