When you look at a set of twins, it’s pretty hard to tell the difference. How else would they get away with switching places?! However, if you were to ask their mother to tell you which one is which, she would have no problem answering that question. Why is that? Despite the similarities that seem overwhelmingly prominent, there are key differences in each twin that make them unique.
Fuel was able to produce word clouds that allow us to identify ways in which we differentiate ourselves from Pillar VC. When looking at York IE’s word cloud, ‘york’ and ‘spotlight’ stand out among our company’s messaging. As York IE is only in its first year, the company needs to promote itself and, therefore, ‘york’ is the most prominent word, or topic, found in our messaging. ‘Spotlight’ is also frequented in our messaging. One of the missions of York IE is to shine a spotlight on the entrepreneurs we work with, which explains why ‘spotlight’ is so large in the word cloud. Pillar VC has been in business since 2016 and therefore has moved past early stage promotion. The company is now more focused on startups built in Boston, which becomes clear when looking at its word cloud.
York IE Hires New Accounting Manager: Kaelyn Sullivan
Growing up, children idolize their parents. They hang on every word they say, put them on a pedestal, and aim to grow up and follow