As IBM continues its transition from a software and services company to a hybrid cloud management company they have made a number of investments to facilitate this transition. Most recently, IBM announced their acquisition of Instana, an application performance management (APM) startup with a cloud-native approach. The deal is expected to close in the next few months and is subject to regulatory approvals; neither company has disclosed a purchase price for the deal.
GTM Post-Merger Integration Checklist
Ready to accelerate your post-M&A operations with a go-to-market (GTM) post-merger integration checklist? Merging two companies is a complex process. Marketing plays an important role