As IBM continues its transition from a software and services company to a hybrid cloud management company they have made a number of investments to facilitate this transition. Most recently, IBM announced their acquisition of Instana, an application performance management (APM) startup with a cloud-native approach. The deal is expected to close in the next few months and is subject to regulatory approvals; neither company has disclosed a purchase price for the deal.
Marketer Spotlight: Kristen Stoneman
As marketers, we’re storytellers for the brands we represent. York IE’s Marketer Spotlight series focuses on the individuals crafting stories, orchestrating go-to-market strategies and executing