What We Do
Build good companies. Not fast exits. The global economy is constantly changing. Yet the mission remains the same: build good companies. Good companies enrich communities. Good companies nurture careers. Good companies create wealth and legacy. Good companies make an impact.
It’s hard to build a good company. We know because we’ve done it. More than once. And stumbled many times along the way. It can be a hard and lonely journey. But building companies is in our DNA. And anyone who loves startups as much as we do knows that to succeed you need a big idea and then the willingness to do whatever it takes to execute that into reality. As an entrepreneur you may go from negotiating a major deal to taking out the office trash. Whatever it takes. If you are willing to do this, it’s time to find a partner doing the same.
A one-size-fits-all engagement model doesn’t work because each entrepreneur; each startup has unique problems and needs. And we know that because we listen. We’re not here to force our will and values on you, but to fill in the gaps where you need it.
So how do we do that?
Investments
We invest at the earliest stage through Series A startups. We’re also primarily focused on business to business (B2B), subscription, and Software as a Service (SaaS) companies. We take a market-in approach to investing, which means we evaluate a company’s strategic value in how it would fit into a market and competitive landscape.
At the end of the day, however, to fulfill an opportunity you need a team to execute. That is why we put such a priority and focus on the people behind the startup idea.
We want to work with entrepreneurs who have a big idea but also want to build a successful business. We think startups are great for communities and so we’re biased toward entrepreneurs who are trying to build more than just profit.
Once we agree to a partnership, you’re not just getting a check but a team behind you that can help. Unlike some traditional startup investment firms, our team is made up of operators with complementary skill sets. Simply put: we’re here to help.
Services
For entrepreneurs and startups who are looking to deepen the relationship, we’re available for services engagements. We do this in order to supplement your in-house teams, freeing them up to double down on what they do best. We have found that this hands-on, complementary approach accelerates growth both for your business and your employees.
We specialize in three major areas of growth:
- Market and Product Strategy
- Business Growth Strategy
- Marketing & Communications Services
We add the most value to startups who are digitally led, subscription-focused with a high velocity, end-to-end Go To Market engine. If you need help with strategic development and go-to-market, we would be a perfect fit.
We act as a C suite-as-a-Service, offering our strategic insights, as well as our team of experienced operators. We are flexible with our compensation and either charge cash or equity for our services depending on the entrepreneur’s preference in any given engagement.
Fuel Platform
The foundation of our investment and services approach is built on top of our own market data and analytics platform, which we affectionately call Fuel because it fuels everything we do. Starting with the most accurate and connected data, machine learning and analytics, and productizing our own workflows, the platform helps scale York IE to support the ever growing needs of our investment companies and services clients.
We want to work with entrepreneurs who have a big idea but also want to build a successful business. We think startups are great for communities and so we’re biased toward entrepreneurs who are trying to build more than just profit.
Once we agree to a partnership, you’re not just getting a check but a team behind you that can help. Unlike some traditional startup investment firms, our team is made up of operators with complementary skill sets. Simply put: we’re here to help.