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Day: September 13, 2022

York IE Brings RevOps Expertise to Early-Stage Startups

Posted on by York IE

(Manchester, N.H., Sept. 13) — York IE, a vertically integrated strategic growth and investment firm, today announced the launch of revenue operations services to help startups go to market and scale their sales more effectively.

The firm is acquiring Jameson Strategies, a RevOps as a Service consultancy led by co-founders Craig Handy and Sebastian Silva, who were previously RevOps leaders at Shopify and Assent Compliance. Handy and Silva, who will lead the new services at York IE, bring with them a strong network of consultants and innovators in the areas of RevOps and go-to-market (GTM).

“RevOps expertise is normally available only at later stages of growth,” Handy said. “By offering it to early-stage startups, we’re supporting York IE’s vision of building successful, sustainable companies with a well-defined GTM strategy and a mature tech stack. Additionally, by augmenting existing RevOps teams at later-stage companies, we can help give them the edge to win in more competitive and mature markets.”

The demand for RevOps continues to grow for companies at all stages, and those who invest in it are experiencing tremendous results. Of companies that use revenue operations and intelligence solutions, 59% see improved win rates and 53% report increased net-dollar retention, according to research by Forrester.

York IE’s RevOps services unify people, processes, technology and data to help B2B SaaS companies across a wide range of industries, including ecommerce, cybersecurity, health IT, supply chain software and human resources technology. The services are ideal both for early-stage companies looking to build their tech stack right from day one, as well as for hyperscale companies looking to streamline and increase efficiency in their GTM processes.

The offering is part of York IE’s Go-to-Market and Revenue Operations advisory services, which  include:

  • Bookings and revenue modeling
  • Pricing and packaging modeling support
  • Hiring planning and quota modeling
  • GTM process and technology design
  • RevOps and GTM best practices training
  • Technology stack assessment and overhaul
  • Managed technology stack services

RevOps Leaders

Handy, now York IE’s director of revenue operations, and Silva, lead RevOps strategist, founded Jameson Strategies in 2018 to provide enterprise-grade RevOps expertise to growing businesses in an affordable way.

They previously worked on the global revenue operations and technology team at Shopify, a publicly traded leader in SaaS, where Handy led revenue automation, tooling and enablement, while Silva worked on RevOps. Before joining Shopify, the two were leaders in revenue and marketing operations at Assent Compliance (a unicorn backed by Vista Equity Partners and Warburg Pincus), where York IE CEO Kyle York was an independent board member.

“We want to give growing businesses access to top-notch RevOps expertise — and also break the mold of rigid, big tech consulting in favor of a creative and personal approach,” Silva said. “We balk at the idea of transactional engagements, opting instead to foster long-term, client-focused partnerships.”

To learn more about York IE’s Go-to-Market and Revenue Operations services, visit https://york.ie/advisory-services.

Inside York IE’s Acquisition of Jameson Strategies

Posted on by Craig Handy

Today marks an exciting new chapter as we announce York IE’s acquisition of my firm, Jameson Strategies. What lies ahead is an exciting adventure I am thrilled to embark on. In this moment, reflecting on what brought us together, I am so very grateful for the journey thus far and how that story propels us into the future.

Seb Silva and I started Jameson Strategies as a little side hustle to bring the lessons learned from enterprise-grade RevOps expertise to growing businesses that didn’t have access to it. We started with what we thought at the time was a grand goal to become the de facto Salesforce firm in Canada’s National Capital Region (NCR). We quickly learned two things:

  1. That was easier said than done.
  2. We weren’t thinking big enough.

In the early days, we tried a few different kinds of offerings that likely didn’t make too much sense to our first clients. But after more and more engagements, we finally landed on the RevOps as a Service model that really clicked. From there we enjoyed tremendous growth and had the wonderful opportunity to work with businesses not only in the NCR, but also in Montreal and San Francisco.

We differentiated our RevOps as a Service by focusing on long-term partnerships, as opposed to transactional work, and by expanding our offering to support the full breadth of RevOps. Our brand of RevOps was about the unification of people, process, technology and data to drive business growth. We believe that supporting companies early on with expertise leads to stronger foundations and more responsible and sustainable businesses.

One client of ours happened to be working with York IE, and after introductions we had the classic Spider-Man moment. (You know, the meme where all the Spider-Mans point at each other because they are the same.)

Though we offered different services, it was incredibly obvious that the York IE team shared our ideals of being people oriented, focused on responsible business growth and, most refreshingly, fun. Over the following months we would collaborate and further develop a deep rapport.

It became clear that, to continue to grow and deliver on our objective of providing enterprise-grade RevOps expertise, we wouldn’t be able to juggle full-time jobs and Jameson Strategies at the same time.

While discussing our next moves, fate had another thing in store: York IE approached us with the opportunity to join their family and accelerate our growth plans. York IE provides the platform to amplify and expand on our RevOps mission while we add the connective tissue that is RevOps to York IE’s advisory services offerings. Ultimately it presented an opportunity to mutually take a major step forward.

This next step means that we will be able to help countless more businesses succeed by leveling up their data strategies, optimizing their tech stacks, aligning their go-to-market (GTM) processes across teams and becoming more buyer-centric with enhancements in product-led growth and client-first sales design. York IE completes the full picture with robust marketing and communications, product development and strategy, GTM and financial expertise to take startups and enterprises alike into their next phase of growth.

We are ecstatic to be part of York IE and are extremely thankful to the leadership team for presenting such a thrilling opportunity. What comes next is sure to turn heads, and I can’t wait for you all to see!