York IE, a vertically integrated strategic growth and investment firm, today announced the hiring of Michael Schumann as Director, Go-to-Market (GTM) Strategy and Revenue Operations. This hire reflects York IE’s continued investment in helping startups build durable revenue engines through its hands-on advisory services.
Schumann brings over 15 years of experience leading and operationalizing high-growth revenue teams, with a specialty in supporting early- and growth-stage B2B SaaS companies. Throughout his career, Michael has worked across the GTM spectrum – from building RevOps infrastructure and pipeline strategy to aligning sales, marketing, and customer success teams for predictable, scalable growth.
“Michael has a proven track record of helping companies move from go-to-market chaos to revenue clarity,” said Mike Veilleux, Managing Director, Advisory at York IE. “His ability to understand both the high-level strategy and the operational detail makes him a perfect fit for our mission of supporting startups in building more resilient and scalable businesses.”
Prior to joining York IE, Schumann held key GTM and RevOps leadership roles at companies including Salsify, Cumulus Digital System and LoJack, where he helped streamline operations, drive cross-functional alignment, and build the systems that power consistent revenue growth. He is also the founder of Concivi Growth, which will remain his primary vehicle for fractional CRO engagements. Schumann recently helped York IE portfolio company, PeakMetrics, achieve its ambitious sales milestones.
York IE’s GTM and RevOps services are built to meet startups at any stage of their revenue journey. No matter where a company is – early traction, scaling mode, or preparing for acquisition – York IE helps align buyer journeys with sales motions, optimize CRM workflows, improve pipeline visibility, and create integrated dashboards and forecasting models.
In his new role, Schumann will help York IE advisory clients develop and execute go-to-market strategies while implementing the operational infrastructure necessary for long-term success.
“Whether you’re going from 0 to 1, $10 to $50, or aiming for $100 million, the key to sustainable growth is aligning your people, processes, data, and technology,” said Schumann. “York IE not only helps growing GTM teams bring that alignment together, but also has the execution muscle to turn strategy into reality. That’s what makes this opportunity so exciting.”
With Schumann’s addition, York IE further strengthens its commitment to providing hands-on, operator-led advisory services that enable tech companies to grow smarter.
Learn more at: https://york.ie/go-to-market-strategy-and-revenue-operations