York IE Hires New Account Manager: Jim Baptiste

To say I’m happy to be the newest Account Manager at York IE is the understatement of the year. As I got to know the team at York, from Kyle to Adam to Kate and everyone else, I realized that I had been presented with an opportunity to make the smartest bet of my professional life. The chance to work at this unique, creative, and vibrant place was just too good to pass up.  Having built a career in some amazing PR agencies, I know the value of smart communications. Finding and telling the right stories in a compelling way is the cornerstone of establishing and honing a brand. York IE is a place that combines that communications expertise with operational know-how and deep experience at growing a business, creating a unique value prop for the companies it works with. The team here passionate, talented, and committed to client success. The atmosphere is vibrant and meshes perfectly with the startups we work within tone and energy level.  Working with high-growth organizations has been a part of the communications business that I have been drawn to for many years. I love digging into their goals, values, and how they want to be positioned in the market. Helping craft the go-to-market message and defining the stories that should be told is crucial to their journey as a company, and the part of the job I enjoy most. Making this big change is exhilarating and, even early on, it’s clear that joining the York IE team was the right choice for me. When it’s all said and done, the vision, mission, and culture at York IE are a recipe for success and I can’t wait to contribute to it!