Introducing Market and Competitive Intelligence For The Busy Entrepreneur

York IE Hires Head of Content and Editor-in-Chief: Colin Steele

It’s a fascinating time to be in tech media.

SaaS companies and media companies are converging as they seek to grow their audiences and build loyal communities. And the startup sector, with its vibrant community, marketplace of unique ideas, and continuous news cycle, is the ideal place for this business model to flourish.

That’s why I’m so excited to join York IE as head of content and editor-in-chief of Fuel News.

Ever since I was a little kid, I’ve loved writing and storytelling. From coming up with short stories in elementary school to studying journalism at Syracuse University, writing and storytelling were always what I wanted to do with my career. And they still are today.

My experiences throughout my career — as a newspaper reporter, an editorial director at TechTarget, and a content marketer and social media manager at Oracle — have shaped the content professional I am today. I’ve learned so much about writing, content strategy, and digital media, and at York IE, I’ll be able to put it all together.

York IE is a lot of things: an investment firm, an advisory service provider, a data platform. But at the core, I like to think of us as a SaaS startup committed to helping other SaaS startups. And with Fuel News, which we’re launching soon, I can’t wait to help startups tell their interesting stories and share their unique perspectives.

In one of the first York IE blog posts I edited in this new job, CEO Kyle York wrote about why successful companies need to offer a platform, not a product: because a platform gives birth to new companies and enables them to scale. Think of Fuel News as our platform for your startup’s announcements and insights, enabling you to grow your audience and build your community.

After all, that’s where tech media is heading.

Growth. Delivered.

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