It’s not every day you hear of a brand that’s reshaping the way startups are built, scaled and monetized.
As a seasoned digital marketing strategist, I’ve joined the York IE advisory services team to share in this disruption. The amount of exclamation points used when accepting this role was north of a dozen, and I’m still just as excited as I was on day one. Here are the top four things that inspired me to join the York IE team:
Drumbeat Marketing Enthusiasts
I have a deep affinity for finding creative ways to develop and repurpose content. I find joy in exploring brand identities and amplifying brand visions — so much so that I spoke at the University of New Hampshire’s Digital Marketing Symposium in 2019 on building repeatable content plans and incorporating themes to help make content generation consistent, regardless of resources.
I joined York IE because of its team members’ passion for drumbeat marketing. They’ve developed a playbook that every startup needs to help get their content generation in a strong rhythm, using the right media to amplify their messaging. What starts as a single tambourine develops into a full percussion section.
Intelligent Market Research for the Masses
It was easy for me to see that York IE is a powerhouse when it comes to company building. The company’s principles of understanding markets and competitive landscapes were obvious to me, but what blew my mind was its approach for implementing them into growth strategies through Fuel.
Fuel gives startups self-serve, low-cost access to York IE’s growth help. It’s a platform built by a startup for startups, designed to make market and competitive intelligence reachable. Hello accessible analysis, goodbye laborious investigation.
Being an Extension of Your Team
As an account manager on the advisory services team, I have the privilege of being an extension of our clients’ operating teams. With my York IE teammates, we’re helping you identify business opportunities, bring your product to market and communicate your messaging. From market and competitive intelligence to product roadmap reviews, all the way through overall go-to-market strategy and fundraising support, our paramount focus is helping to build successful, sustainable companies.
Leadership that Leads by Learning
As anyone does when they’re investigating a new company and career change, I delved into York IE’s leadership and quickly found my head nodding along while I read CEO Kyle York’s eBook on becoming the CEO of your own career. The ethos that York IE is built on resonates emphatically throughout the company, and I’ve seen it firsthand in each internal team meeting and one-on-one catch-up, and with every client interaction.
I’m excited to be a part of York IE’s disruptive movement, be on a team with brilliant advisers and creators, and help our clients achieve their visions.
