York IE, a vertically integrated strategic growth and investment firm, announced today that Kara Banosian is now an investment partner and advisor for digital marketing within the York IE portfolio.
Kara, vice president, acquisition marketing at LogMeIn, comes with an esteemed reputation as a passionate marketing leader with a strategic vision that delivers tangible results. She has a keen sense of identifying gaps and opportunities in achieving sales targets, while never hindering the creative aspects that go into a successful campaign.
With Kara’s experience, her advisory role will be focused on digital marketing in helping to identify smart approaches to communicating with customers. While digital marketing has always been important since COVID-19 almost all of marketing has become digital. This has led to greater competition for prospects and customers, which puts greater importance on doing digital marketing really well. Kara’s ethos has always been to have compassion, empathy, and a focus on service and building connections.
“We are thrilled to have Kara join the extended York IE family,” said Kyle York, CEO, and co-founder of York IE. “Kara is hardwired for marketing mastery in the B2B SaaS space, and it’s an advantage our entrepreneurs will have on their side. I also love the fact that she’s a fellow Bentley grad!”
Before LogMeIn, Banosian began her career at EMC, scaling her way over 10 years from program manager to senior manager of marketing, communications, and social. Her understanding of the business, marketing, and sales cycle added value in every discussion and positively impacted the bottom line. During that time, Kara developed and led a team that spanned multiple products and encompassed product marketing, demand generation, and customer marketing.
Her Role at York IE
As an investment partner, Banosian joins York IE’s core investment syndicate, which is the firm’s primary investment vehicle. This is made up of a diverse group of high-net-worth individuals, successful tech entrepreneurs, family offices and strategic partners.
In addition to joining the investment partner syndicate, Banosian will work closely with York IE portfolio companies as an advisor in B2B SaaS and marketplaces.
She joins other publicly listed York IE advisors, including Dr. Julie Gurner, executive performance expert and founder of executive performance coaching business Gurner Consulting; Pam Hamlin, president of York Creative Collective and former global CEO of Arnold Worldwide; and Bryan Goodwin, co-founder and CRO of TorchCo and former senior vice president of Drizly; in addition to more than 25 other well-known investment partners and advisors.
“I am excited to work alongside the York IE team with their creative vision and fresh outlook on the early-stage startup landscape,” said Banosian. “I’ve always been dedicated to empowering career growth, and I look forward to advising the entrepreneurs within their portfolio to find the right frameworks for their success.”