Digital Marketing for Boston Startups and Tech Companies
Break through the noise and make your voice heard
Craft your story and shout it from the rooftops. Our digital marketing agency helps Boston-area startups and tech companies connect with their audiences and build authentic brands.
With York IE’s brand strategy advisory and marcom services, you can:
Increase brand awareness
Drive more website traffic
Build an engaged community
“We immediately felt the impact of having York IE on our team. They have quickly started driving more content and are adding a strong social and communications strategy to our current program.”
“As a startup, our advantage over established players is the ability to move fast. York IE’s strategic advising, plus their finance and marketing support, enables us to do that successfully.”
Brand Strategy
In a world of nonstop communication and fragmented audiences, the key to successful digital marketing is telling a unified story to the right audience. It’s never been more important to develop a unique point of view that drives value for your customers.
Brand strategy services include:
- Corporate messaging
- Content strategy
- Media relations
- Brand building
Hands-On Marketing and Communications Services
Work with a dedicated services manager and our team of marcom experts to develop and execute a successful, sustainable plan.
Marketing and communications services include:
- Content development
- Social media
- Executive thought leadership
- Media pitching
- Analyst and influencer relations
- Speaking and award submissions
Drumbeat Marketing
The drumbeat marketing approach emphasizes consistent, disciplined distribution of your differentiated message. Reach audiences wherever they consume information and reinforce your POV through owned and earned digital marketing channels.