An investor pitch deck is one of the most important documents you will create as a founder.
A pitch deck, and the corresponding investor presentation, can help you secure funding to scale your business and build a successful, sustainable company. In this article you’ll learn about the key information you need to include, and at the end, you can download an investor pitch deck template to ensure you provide potential investors with all the information they need to make a decision.
It’s important to note, however, that every investor will have different criteria they look for in a startup, so do your research and customize your presentation every time you give it.
What to Include in an Investor Pitch Deck
The majority of your pitch deck should cover these pillars:
Company and Team Overview
Have you and your co-founders (if applicable) started a company before, or can you otherwise prove that you know what you’re getting into? And what about the rest of your leadership and other employees? It’s important to show that your team has the experience — and the diversity of experience — needed to truly disrupt a market. Include relevant business successes and educational backgrounds as necessary.
You need to show investors that there are enough customers willing to pay enough money for your product to justify your target valuation. Do this by relying on top-down research from market analyst firms and also by taking a bottoms-up approach: multiplying the expected number of potential customers by the average deal size to calculate your total addressable market.
Product and Intellectual Property
Your product is the key to tapping into the market opportunity you’ve identified. Clearly explain to investors how it works and how it’s different from other products on the market, and showcase any intellectual property behind it that investors may find particularly valuable.
GTM and Traction
Explain how you market and sell your product. Use sales data and customer stories to show that your go-to-market strategy is working. Highlight any prominent customers and key use cases to demonstrate confidence in your company.
Don’t leave your investor presentation wishing you’d said something more. If there’s anything else about you and your company that stands out, such as compelling statistics or interesting stories, include them in your deck. Sometimes it’s these things that have the biggest impact on investors.
Download our Investor Pitch Deck Template
The above pillars are the meat of your investor presentation. But like every good story, a pitch deck needs a beginning, a middle and an end.
The beginning of your pitch deck should include some sort of icebreaker, plus information about your company’s vision and the problem you’re trying to solve. And at the end, you need to demonstrate financial validation and clearly lay out what it is you’re asking for from the investor.
To find out how to properly put all these pieces together within a full presentation, click here and download our free investor pitch deck template for startups.