Introducing

The Startup Growth Blog

Author: Adam Coughlin

Stories
Adam Coughlin

What is Drumbeat Marketing?

Drumbeat Marketing is a go to market approach that emphasizes strong messaging, discipline, and consistency. It is an effective marketing practice for startups, particularly business

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Investments
Adam Coughlin

How to Pitch To Investors

Pitching to investors can be scary, the York IE partners have been there. Especially when 29% of startups fail due to lack of funds. Thankfully,

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Stories
Adam Coughlin

Passion, baby!

When I think about traits that describe successful founders I often think of the word “passion.” But the more I’ve thought about it I realize

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