Unified view of pipeline, revenue, and customer data
Automated workflows and handoffs across the customer lifecycle
Forecasting and reporting grounded in trusted data
Revenue Operations Built for How GTM Actually Works
We build the operational foundation behind your GTM motion, connecting workflows, reporting, forecasting, and execution so revenue teams can move faster and stay aligned.
RevOps Architecture
We design the systems, data models, and process frameworks that connect marketing, sales, and CS into a coherent revenue motion.
Pipeline Integrity & Forecasting
Stage definitions, exit criteria, and deal hygiene standards that make your forecast something leadership can act on.
Post-Sale Lifecycle
Onboarding triggers, health scoring, renewal workflows, and CS handoff processes that protect revenue after the deal closes.
CRM Hygiene & Data Quality
Duplicate records, incomplete fields, and broken workflows silently kill pipeline visibility. We fix the data foundation so reporting reflects reality.
GTM Alignment & Handoffs
We define the MQL-to-SQL handoff, SLA agreements, and escalation paths that eliminate the finger-pointing between marketing and sales.
Reporting & Revenue Analytics
Dashboards, attribution models, and reporting cadences that give every GTM leader the visibility they need without custom SQL queries.
What Happens When Your Revenue Engine Runs Smoothly
Clean process, clean data, and aligned teams compound into faster growth and fewer surprises.
More Revenue Captured
When handoffs are clean and pipeline data is accurate, fewer deals fall through the cracks between teams.
More Efficient Revenue Operations
Automation reduces manual work, allowing GTM teams to spend more time engaging customers and generating revenue.
Faster Decision-Making
Real-time reporting and trusted metrics help leaders act quickly and confidently.
Greater Team Alignment
Shared definitions, reporting, and accountability keep every revenue team focused on the same goals.
RevOps Infrastructure That Runs on Modern Data
York IE operators build RevOps systems that integrate cleanly across your GTM stack — with automation and AI handling the routine so your team focuses on strategy.
AI
Tech
Domain Expertise
Lytica Builds a Marketing Funnel and RevOps Infrastructure with York IE
Lytica, the world’s only provider of spend analytics and risk intelligence data for electronic components, needed help not just creating content but building the operational backbone to measure and improve its GTM motion. York IE architected a full HubSpot-based tech stack for marketing automation, attribution, and lead hand-off — while simultaneously running the content and PR programs that educated the market. The result: a measurable funnel where none had existed.
Read full case studyYork IE ensures that we are capturing insights throughout the funnel and reporting on them. The team was able to help us architect a tech stack so we can measure successful campaigns.
Michael Collins
VP of Marketing, Lytica1,000+ engagements with technology companies
Embedded Operators. Real Execution.
York IE doesn’t hand you a deck and disappear. We embed experienced operators alongside your team to get the actual work done.
Assess
We start by understanding your goals, current systems, team gaps, and growth context — no assumptions.
- Goals & constraints review
- Current state audit
- Gap & opportunity mapping
Build & Execute
We design the RevOps architecture, implement it in your systems, and work with your marketing and sales leaders to drive adoption across the GTM team.
- Operator embedded across your GTM workflow
- System configuration, data cleanup, and reporting build
- Weekly progress reporting
Optimize
We measure what’s working, iterate on what’s not, and continuously improve performance over time.
- KPI tracking & review cadence
- Roadmap iteration
- Scale or expand scope
Explore More GTM Capabilities
RevOps is the connective tissue — these capabilities run on top of it.
CRM Architecture & Administration
Go deeper on the CRM layer that powers your RevOps foundation.
Explore
Sales & RevOps Strategy
Pair operational infrastructure with the strategic process design your team needs.
Explore
GTM Automation & AI
Automate the repetitive RevOps workflows that eat your team’s time.
Explore
GTM Systems Assessments
Not sure where your RevOps gaps are? Start with a structured diagnostic.
ExploreCan You Predict Revenue With Confidence?
York IE aligns your teams, data, and processes around a single operating model—creating the visibility and discipline needed for predictable growth.
Talk to the Team Explore GTM Capabilities