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What We Do

Research-Backed UX That Makes Products Easier to Buy and Harder to Leave

York IE’s design team combines user research, interaction design, and systems thinking to fix the experience gaps that data shows matter most — not just the ones that look bad in a screenshot.

UX Research & Usability Testing

UX Research & Usability Testing

We run moderated and unmoderated user research — interviews, usability tests, session analysis — to understand why users struggle, drop off, or never come back. Evidence first, design second.

High-Fidelity Prototyping

High-Fidelity Prototyping

We produce polished, interactive prototypes in Figma that stakeholders can test with real users and engineering can build from with confidence.

Accessibility & Standards

Accessibility & Standards

We build accessibility into the design process, not as an afterthought. WCAG compliance, inclusive design patterns, and contrast and readability standards treated as requirements.

Wireframing & Interaction Design

Wireframing & Interaction Design

We move quickly from problem definition to testable wireframes, validating interaction patterns before any high-fidelity work begins. Speed without skipping the thinking.

Design Systems

Design Systems

We build and maintain component libraries that give your product visual and behavioral consistency — and dramatically cut the time it takes to design and build new screens.

Design-to-Development Handoff

Design-to-Development Handoff

We structure Figma files, annotate interactions, and work directly with engineers to make sure what gets built matches what was designed — and that ambiguity doesn’t become debt.

Business Outcomes

UX Investment That Shows Up in
the Metrics That Matter

Good UX is not a nicety — it directly affects how fast users activate, how long they stay, and how often they expand.

Faster Activation
Faster Activation

Improved onboarding flows reduce time-to-first-value, which is the single biggest driver of whether new users become retained users.

Lower Churn Risk
Lower Churn Risk

Users who find a product intuitive don’t go looking for alternatives. Experience quality is a retention lever most companies underinvest in.

Faster Design Velocity
Faster Design Velocity

A design system with real governance means designers stop recreating components and engineering stops interpreting inconsistent specs.

Research-Backed Confidence
Research-Backed Confidence

When design decisions are grounded in user evidence rather than opinion, fewer debates slow the process and fewer features miss the mark.

Technology & AI

Design Tools and AI-Assisted Research at Scale

York IE designers use AI to accelerate research synthesis and competitive analysis, freeing time for the higher-order design work that actually moves the product forward.

AI
AI
AI is embedded into how York IE operates — from research and content to automation and reporting. Our operators use AI natively so every engagement moves faster and delivers more.
Tech
Tech
We deploy the right technology stack for every engagement — from UX tools and automation to data infrastructure and analytics — and we know how to make it work together.
Domain Expertise
Domain Expertise
Onshore strategy and offshore execution — both with deep domain expertise. York IE combines senior strategic leadership with a highly skilled global delivery team to deliver quality at every level.

1,000+ engagements with technology companies

HOW WE WORK

Embedded Operators. Real Execution.

York IE doesn’t hand you a deck and disappear. We embed experienced operators alongside your team to get
the actual work done.

Assess

We start by understanding your goals, current systems, team gaps, and growth context — no assumptions.

  • Goals & constraints review
  • Current state audit
  • Gap & opportunity mapping
Build & Execute

UX designers and researchers embed with your product team — running research, producing validated designs, building component libraries, and supporting engineering through delivery.

  • Operator embedded in your workflow
  • Execution against defined plan
  • Weekly progress reporting
Optimize

We measure what’s working, iterate on what’s not, and continuously improve performance over time.

  • KPI tracking & review cadence
  • Roadmap iteration
  • Scale or expand scope
Related Capabilities

Explore More R&D Capabilities

Strong UX sits at the intersection of product strategy, engineering, and customer understanding.

View all R&D Capabilities
Product Strategy
Product Strategy

Connect design decisions to the product strategy that drives them and the business outcomes they’re meant to create.

Explore
Mobile Apps
Mobile Apps

Apply research-backed mobile UX principles to iOS and Android experiences customers actually enjoy using.

Explore
Full Lifecycle Software Development
Full Lifecycle Software Development

Pair great design with engineering that builds it accurately, at speed.

Explore
QA Engineering & Automation
QA Engineering & Automation

Validate that the built product matches the designed experience across devices, browsers, and edge cases.

Explore

Create UX Design That Accelerates Adoption and Retention

York IE embeds experienced UX designers and researchers to help technology companies diagnose, redesign, and validate the experience improvements that move retention and activation metrics.

Talk to the Team Explore R&D Capabilities
York IE