Multi-channel campaigns aligned to your ICP, buying signals, and revenue goals
Pipeline, CAC, and ROI tracked across campaigns, channels, and funnel stages
Landing pages, conversion paths, and media programs optimized as a unified revenue system
Paid Media & Demand Generation Built As A Revenue System
We connect targeting, media, content, conversion, and attribution into a single demand engine that consistently creates qualified pipeline and gives leadership clear visibility into performance.
Search & Intent-Based Advertising
Google Ads strategy and management built around buyer intent — the right keywords, match types, and bid strategies to capture demand at the moment it exists.
Account-Based Marketing
ABM programs targeting your named accounts and best-fit ICP segments — combining intent data, paid retargeting, and sales coordination.
Attribution & Spend Accountability
Multi-touch attribution, channel contribution reporting, and pipeline dashboards that connect your media investment to closed revenue.
LinkedIn & B2B Social
LinkedIn campaign strategy, audience builds, creative testing, and optimization for the channel where most B2B buyers spend professional time.
Landing Page Strategy & CRO
High-converting landing pages built and tested for every campaign — message match, form optimization, and A/B testing built into the program from day one.
Retargeting & Nurture
Retargeting programs that keep your brand in front of prospects through the evaluation process — from first touch to sales conversation.
Pipeline Growth You Can Measure
The best demand generation programs don’t optimize for clicks and impressions. They optimize for qualified pipeline,
revenue efficiency, and predictable growth.
More Qualified Pipeline
Targeted campaigns and intent signals attract prospects that are more likely to engage, convert, and buy.
More Efficient Customer Acquisition
Ongoing optimization improves return on ad spend and lowers acquisition costs over time.
Faster Pipeline Creation
Coordinated paid media and ABM programs accelerate the path from first touch to opportunity.
Clear Revenue Attribution
Connect spend to pipeline and revenue with visibility into what’s actually driving results.
Paid Programs Built on Intent Data and Smart Automation
York IE demand generation operators use AI for audience research, creative iteration, and performance analysis — so campaigns improve faster than manual optimization alone.
AI
Tech
Domain Expertise
B2B Google Search Leads To Sales
York IE launched high-intent Google campaigns targeting relevant keywords to capture qualified leads. We tested headline messaging to optimize click-through rates and landing page conversions. Using UTM links and GA4, we refined the audience targeting and ad spend. This process successfully increased demo requests and drove meaningful sales pipeline growth.
Increase in qualified demo requests from Q1 to Q4
Direct qualified demo requests representing 26% of sales deals
1,000+ engagements with technology companies
Embedded Operators. Real Execution.
York IE doesn’t hand you a deck and disappear. We embed experienced operators alongside your team to get
the actual work done.
Assess
We start by understanding your goals, current systems, team gaps, and growth context — no assumptions.
- Goals & constraints review
- Current state audit
- Gap & opportunity mapping
Build & Execute
We rebuild or build out the paid program — campaign structure, creative, landing pages, and attribution — then manage ongoing performance against pipeline targets.
- Operator embedded in your demand generation workflow
- Campaign management and creative testing
- Weekly progress reporting
Optimize
We measure what’s working, iterate on what’s not, and continuously improve performance over time.
- KPI tracking & review cadence
- Roadmap iteration
- Scale or expand scope
Explore More GTM Capabilities
Paid works best when the messaging, targeting infrastructure, and downstream pipeline process are all aligned.
Marketing Strategy
Build the ICP and channel strategy that your paid programs run against.
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Brand Building & Messaging
Make sure your ad creative and landing pages are backed by sharp, resonant positioning.
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Revenue Operations
Connect your paid pipeline data to the CRM infrastructure your sales team depends on.
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Website Development & Optimization
Ensure the destination your paid traffic lands on is built to convert.
ExploreHow Much Revenue Is Your Paid Media Really Driving?
York IE builds and operates demand generation programs designed to create pipeline, improve efficiency, and give leadership clear visibility into marketing’s contribution to growth.
Talk to the Team Explore GTM Capabilities