For many B2B software companies, persona interviews are one of the best ways to learn about their target customers. But to get the most out
A user persona template is an effective tool for startups looking to achieve product market fit. Building out user personas helps your team analyze and
Learning how to do market research for a startup is crucial to help grow your company. Technical founders in particular tend to take a product-out
Recently I joined the York IE team as the new head of market strategy. In this role, I’ll be working with the York IE investments