Curtis Charles is the managing partner and CEO of FFB Collaboration, a full-service cultural marketing and commercial strategy agency, and a York IE portfolio advisor, focusing on go-to-market and business development into large consumer and consumer packaged goods companies.
Curtis helps companies monetize their business opportunities by unlocking a variety of strategic retail partnerships and brand growth alignments, and by integrating concepts to connect with the millennial, Gen Z and multicultural consumer.
Previously, Curtis spent 11 years at PUMA Group, most recently as senior vice president, North America and head of the wholesale division. Before that, he was vice president of strategy at Cole Haan. He is also an advisor for Bain and Company and on the board of directors of YORK Athletics Mfg., a collective venture of York Creative Collective.
Connect with Curtis Charles on LinkedIn.
When technology companies enter consumer and CPG markets, one of the biggest challenges they face is that they don’t truly know what value they add.