

How to Create a Go-to-Market Strategy for Startups
A go-to-market strategy for startups ensures that business goals, product roadmap and marketing plans are aligned. The best strategies rely on research to inform business
Meg Fornataro is a content writer for York IE, specializing in content creation and collaborating with account managers on strategy and building brand awareness across the portfolio. She supports founders and C-suite leaders with their thought leadership approach, as well as other supportive content needs such as case studies, ebooks, press releases and more.
Prior to York IE, Meg was a freelancer while living abroad in Sweden and Austria with her family for four years. She is a proud Wildcat and graduate of the University of New Hampshire with a bachelor’s degree in communication and journalism. She currently lives in Bedford, New Hampshire with her husband and two kids.
Follow Meg Fornataro on Twitter and connect with her on LinkedIn.
A go-to-market strategy for startups ensures that business goals, product roadmap and marketing plans are aligned. The best strategies rely on research to inform business
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