I grew up on the Seacoast of New Hampshire, and no matter where my career has taken me, this place has always pulled me back. Skiing in the White Mountains, salt air on a summer evening, the particular way people here get things done without a lot of noise about it — that’s stayed with me through every stop along the way.
And there have been a few stops. I spent six years building my career in San Francisco’s tech startup scene, working on products for companies ranging from early-stage startups like Indiegogo to household names like Google, ESPN, Mercedes-Benz, Visa, and Roche. From there, I moved to Europe for three years, where I helped build out EY’s Wavespace innovation center — designing the physical space, the service model, and the team behind it from the ground up. It was a stretch that pushed me to think differently about how organizations innovate at scale.
Eventually, that path led back to New Hampshire, which is exactly where I wanted to be. Outside of work, that means skiing in the winter, hiking whenever I can talk myself into an early morning, and taking my dog to the beach as often as she’ll let me get away with just a walk instead of a swim.
Professionally, my background sits at the intersection of product design and business. Most recently, I led product design for all of Appcast, the company leading the programmatic job advertising industry, and led the product management team responsible for our reporting and workflow products. Across every role, my approach has stayed consistent: build software that meets business goals and user needs at the same time, not one at the expense of the other. That’s meant working as both a consultant and an in-house leader, across startups and growth-stage SaaS companies, which has given me a genuinely varied view of what it actually takes to turn a product vision into a platform that drives real commercial outcomes.
That range is a big part of why York IE felt like such a natural fit. I’ve spent my career forming product vision and then building the software to back it up — turning strategy into something with immediate, measurable impact. York IE works with growth-stage and PE-backed SaaS companies the same way: pairing real product and technical strategy with the execution to deliver it, and connecting every decision back to the commercial outcomes that matter to the business. That combination of strategic thinking and hands-on delivery is exactly what’s always drawn me to this work.
Stepping into the York IE office for the first time, it felt like home in a way I didn’t fully expect — a mix of the Silicon Valley startup energy I spent years immersed in, and the same grounded New England sensibility I grew up with. It’s a rare combination, and it’s the formula I believe in for building and growing companies with integrity and responsibility.
At York IE, I’m taking on the role of Senior Product Strategist. Rather than designing hands-on, I’m serving as the strategic owner for a portfolio of clients — setting product vision and architectural direction for their SaaS platforms, guiding the teams building them, and making sure that work ladders up to the growth and investment outcomes that matter most to each client. It’s a natural next step for me: the chance to take everything I’ve learned building SaaS products across startups, agencies, and global brands, and put it to work as a strategic partner for companies I genuinely care about seeing succeed.
I’m grateful for every stop along the way that got me here, and I’m looking forward to getting started at York IE.
