Consistent coverage in outlets your stakeholders trust
Executive thought leadership amplified across channels
Earned media integrated into your strategy to increase visibility
Media Relations & Thought Leadership That Opens Doors
We run your PR function and executive thought leadership program — with real media relationships, a strategic approach to pitching, and the editorial support to produce content that gets placed.
Media Strategy & Targeting
We identify the right publications, journalists, and analysts for your audience and build a media strategy with clear coverage goals — not a spray-and-pray pitch list.
Executive Bylines & Contributed Content
Ghostwritten articles, op-eds, and contributed pieces for trade and business publications — positioned around your executives’ genuine expertise.
Analyst Relations
Relationships with the research firms and independent analysts who influence your buyers’ purchase decisions — with a cadence that keeps them informed and aligned.
Press Release & News Pitching
Company announcements, product launches, funding news, and executive moves — crafted and pitched with the narrative discipline that gets journalists to respond.
Speaking & Podcast Strategy
Conference submissions, podcast outreach, and speaking opportunity management that puts your executives on stages and platforms that matter.
Coverage Tracking & Reporting
Share of voice, mention monitoring, and the reporting that connects earned media activity to brand awareness and pipeline impact.
Credibility That Drives Results
Earned media and thought leadership compound over time, strengthening brand credibility, improving discoverability, and creating advantages that paid media alone cannot replicate.
Higher-Quality Inbound Interest
Buyers who encounter your company through trusted publications, industry commentary, and executive thought leadership arrive with greater trust and stronger purchase intent.
More Efficient Customer Acquisition
Third-party validation increases brand recognition and credibility, improving the performance of outbound, paid, content, and demand generation programs.
Faster Investor, Partner, and Customer Conversations
Recognized executives and consistent media visibility help open doors, build trust more quickly, and shorten the path to meaningful conversations.
Greater Visibility Across AI Discovery Channels
Earned media, expert commentary, and third-party coverage increase the likelihood that AI-powered search and answer engines surface your company as a trusted source, strengthening your long-term AEO strategy.
Modern PR Operations with Strategic Media Intelligence
York IE combines deep media relationships with AI-assisted research and content development — so pitches are targeted, bylines are fast to produce, and coverage tracking is automated.
AI
Tech
Domain Expertise
Stavvy Controls Its Narrative — 57 Pieces of Media Coverage in One Year
When Stavvy made two acquisitions in rapid succession in 2023, they needed communications support fast. York IE helped develop full communications strategies — not just press releases but social media, internal FAQs, and narrative control across every channel. Over the course of the year, Stavvy secured 57 pieces of media coverage, established a proactive media relations cadence built on pre-pitching and bylined articles, and built the “drumbeat marketing” program that kept the brand visible between major announcements.
Read full case studyWhen we bring a problem to York IE, they have the resources and the willingness to help us figure it out — no matter what it is. And that goes way beyond MarCom. No matter what we throw at them, they come back with really great advice, and it’s always something actionable. We would not be able to build out the number of campaigns that we have without the support that we get from York IE.
Kara Banosian
CRO, StavvyAs a CEO, I know how important it is to promote the business, our brand, and my own POV. York IE helped me to position myself as a leader focused on the future of work and Zight as a progressive employer.
Scott Smith
CEO, Zight1,000+ engagements with technology companies
Embedded Operators. Real Execution.
York IE doesn’t hand you a deck and disappear. We embed experienced operators alongside your team to get the actual work done.
Assess
We start by understanding your goals, current systems, team gaps, and growth context — no assumptions.
- Goals & constraints review
- Current state audit
- Gap & opportunity mapping
Build & Execute
We develop the media strategy, build the editorial calendar, establish journalist and analyst relationships, and execute the pitching and content program — with consistent output on your behalf.
- Operator embedded in your communications workflow
- Pitch development, byline production, and media outreach
- Weekly progress reporting
Optimize
We measure what’s working, iterate on what’s not, and continuously improve performance over time.
- KPI tracking & review cadence
- Roadmap iteration
- Scale or expand scope
Explore More GTM Capabilities
Thought leadership compounds when it’s connected to content, demand, and brand infrastructure.
Content Strategy & SEO
Turn earned media and executive perspectives into a scalable owned content program.
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Brand Building & Messaging
Ensure every media appearance and byline reinforces a consistent brand position.
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Marketing Strategy
Integrate earned media into the full marketing mix as a channel with measurable contribution.
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Paid Media & Demand Generation
Amplify earned coverage through paid social and retargeting to extend its reach.
ExploreDoes Your Brand Have the Credibility to Win the Deals You’re Pursuing?
York IE combines media relations expertise, executive thought leadership, and AI-era content strategy to help companies earn the visibility, authority, and third-party validation that influence buyers, investors, partners, and AI-powered discovery platforms.
Talk to the Team Explore GTM Capabilities