The explosion of marketing technologies and targeting data in the last two decades has led to a dramatic increase in complexity in marketing execution. At
Understanding one’s customer has never been more important. It is an imperative function in building a successful brand. This can be done several ways, including
Pitching to investors can be scary, the York IE partners have been there. Especially when 29% of startups fail due to lack of funds. Thankfully,
The 2112 Group estimates that IT and Telecom providers will generate almost $200 billion in revenue via their channel sales organizations in 2020. To accomplish
Over the years I’ve talked to countless startup employees who feel like they got burned by their long-term incentive compensation, otherwise known as their stock
I’ve spent the bulk of my career working in the clouds. Not as a pilot but on the technology side. The reason cloud computing continues
It is no secret that cybersecurity has fallen into the spotlight in the last few years. Whether it was concerns over election security or reported
The shift to cloud computing has been driven by the reduced cost and increased operational performance that comes from companies not needing to manage their
What goes into a startups valuation? Over the last decade, this loaded question — “What is your startup valuation?” — has had a wide range
Why did you start HappyCo? What was it about its mission that made you want to go all in? I was an investor in residential
