“If you want something, go and get it, the world isn’t going to hand you anything” I’ve heard this phrase on repeat from my father my entire life, and while I rolled my eyes saying “I know, I know” the weight of those words still were not lost on me. I knew it then and I still know it now, I was going to have to hustle in order to not only make it in this world but to make the world a better place. So I worked my butt off as soon as I was able to work, from working as the night manager at Hallmark to waking up at 3 am to help my mom make sandwiches for her small catering business. Even while I was a full-time university student I always had multiple jobs or internships going on in the background. I’ve learned so much along the way, but I’m hungry to learn and do so much more. That’s where York IE surprised me.
With 7.5 out of 10 venture-backed startups failing, I’ve thought about how many jobs are lost each year from failing startups, and the effect it must have on not only families but the community as a whole. I myself had enjoyed an internship at a startup that later closed its doors and had a team of smart, capable, wonderful people who had to start all over. The typical investment model is broken, companies don’t need a handout, they need a hand up.
York IE’s advantage is not its capital but its team of hungry professionals ready to work side by side in the mud with their clients every day in order to succeed, not just for the benefit of profit but to build legacies that impact the community at large. With this I saw I could do more than the wash, rinse, repeat many marketing firms and departments fall into. I would have the opportunity to learn and challenge myself every day while contributing to something bigger than myself.
Needless to say, it did not take long for me to know this is where I wanted to be. I feel grateful, honored, and honestly, a little bit intimidated to be working here among all these badasses.
I am excited to be a padawan learning from this team of Jedis.
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