

Increasing Awareness In The SaaS B2B Space
Recently, I saw a post on Linkedin from a seasoned technology marketing leader soliciting crowdsourced advice on brand awareness and top of funnel marketing. The
Kyle York is co-founder, CEO and managing partner at York IE, an advisory and venture capital firm that helps technology companies grow. With a global operating team of over 200+ talented people, he works closely with entrepreneurs, operators and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world.
Kyle has committed his career to innovation in the technology industry, focused on B2B SaaS, driving growth across product, go-to-market and finance strategies and execution. In every endeavor, he has been laser-focused on building strong teams, delighting customers, creating enterprise value and delivering positive outcomes.
York IE investment portfolio highlights include Cranium, Pixaera, Lytica, Cyberhaven, Canvs, Metadata and Vetro, to name a few. Additionally, York IE touts Advisory as a Service clients Broadlume, IPInfo, Shift Group, Linksquares, Internet Society, Network to Code, Stavvy and dozens more.
Kyle has been featured in The Wall Street Journal, Entrepreneur, The New York Times, TechCrunch, USA Today and Wired, and on broadcasts such as Bloomberg Technology, NPR’s All Tech Considered, NBC’s Today Show and PBS’s Frontline. He has also been a speaker at conferences and universities worldwide.
Prior to York IE, Kyle was general manager and vice president of product strategy for Oracle Cloud Infrastructure. He landed at Oracle via its $600 million acquisition of Dyn, where as chief revenue officer he spearheaded ARR growth from $3 million to $100 million. Before Dyn, he spent six years at EdTech vertical SaaS company WhippleHill (acquired by Blackbaud). His most successful startup engagement to date, Fastly, IPO’d in 2019, with its market cap peaking at $13 billion.
The York Family Foundation and York IE provide non-profit support and board work to Boston Children’s Hospital, New Hampshire Tech Alliance, Stay Work Play NH, Manchester Historic Association, Manchester Boys and Girls Club and Joe Yukica New Hampshire Chapter of the National Football Foundation, among others, all focused on inspiring the next generation. Kyle was named Entrepreneur of the Year in 2021 by the New Hampshire Tech Alliance.
He is also a managing partner in York Real Estate and board member for his 3rd generation family business, YORK Athletics MFG. He has a BS in marketing from Bentley University and is chairman of the Entrepreneurship Executive Council.
Recently, I saw a post on Linkedin from a seasoned technology marketing leader soliciting crowdsourced advice on brand awareness and top of funnel marketing. The
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