AWS, also known as Amazon Web Services, owns 32% of the $36.5 billion cloud market while generating more revenue than the next 3 largest providers combined. AWS has demonstrated a competitive edge year after year in their analysis of disruptive trends in cloud technology and reacting to them with continuous product and service development. In their most recent Re:invent, which was done virtually due to COVID-19, Andy Jassy discussed the long list of initiatives that he and his team have been working on for the past year. Part of their efforts focused specifically on the growing utilization of hybrid cloud solutions.
Hybrid cloud refers to a cloud computing environment involving public cloud, private cloud, on-premise, and third-party storage for computing solutions. According to a recent Forrester report, 88% of companies are now adopting a hybrid IT approach and 89% are aware that a hybrid cloud strategy is a critical part of that adoption. These solutions offer companies the flexibility to shift workloads between on-prem and cloud environments, which ultimately enables them to efficiently respond to the constantly changing demand and the elevated costs of data storage.
Marketer Spotlight: Kristen Stoneman
As marketers, we’re storytellers for the brands we represent. York IE’s Marketer Spotlight series focuses on the individuals crafting stories, orchestrating go-to-market strategies and executing