A week ago most of us in the U.S. had COVID-19 concerns on the peripheral but certainly not inches from our face like we do today. COVID-19 was largely China’s problem and if our company or clients had operations in China then there were certainly concerns about revenue projections. Now our concerns have grown to the point where we cannot just sit back, wait and see. Action is needed.
Though not nearly as important as the health and well-being of our families, friends and neighbors, we as marketers need to consider how best to help our companies and clients navigate their external and internal communications during this uneasy and unpredictable period of time. Though every business and every client are different, here are a few things to consider.
Marketer Spotlight: Kristen Stoneman
As marketers, we’re storytellers for the brands we represent. York IE’s Marketer Spotlight series focuses on the individuals crafting stories, orchestrating go-to-market strategies and executing