These are turbulent economic times, but it is not the time to put marketing on the backburner.
We’re watching many companies that received massive funding now looking at slimming budgets and even layoffs. Some have indulged during the past couple of years, and it’s catching up with them with real repercussions.
This is a good reminder that marketing is about the long game. While you may reduce your marketing spend to save money today, you’ll feel the effects of that decrease for a long time into the future. The good thing is, you don’t have to turn off brand. You can invest in it without having to continuously spend more dollars.
Enter Drumbeat Marketing
At York IE, we do this with drumbeat marketing.
Drumbeat marketing is about building your brand every single day. It’s more than one singular moment or a Friday afternoon task. It can’t just be a huge funding round press release or even a single marketing campaign.
Keep Your Drumbeat Going
build your brand through consistent marketing.
Consistency is needed, especially as you look to decrease other activities, navigate the economy and position your company for what’s next. It’s important for both startups and their talented folks to create and deliver consistently. To tell the world what you’re doing.
Business doesn’t stop when cuts happen. It’s now essential to solidify your brand, show value, look for the wins and celebrate them daily.
Inside the Marketing Job Market
Complicating things further is the ulta-hot job market, with job seekers having a keen eye on the messages companies are generating and the values they stand for. Even if you recognize the value of marketing and want to make it a priority, it’s never been tougher to land top job candidates. You see the postings. Everyone is hiring, and marketing roles are in high demand.
As our CMO Adam Coughlin has mentioned, the first marketing role at a startup is one of the most crucial hires. That person lives on the front lines and can jumpstart your brand and set your company on the right path.
What do you do if you can’t make that hire?
We’re in the middle of the hardest hiring cycle we’ve ever faced. If you are struggling to hire the right marketing people, we can help you beat your drum and build your brand every single day — no matter the economic forecast.
York IE’s advisory services team acts as an extension of your startup, to help keep you focused and in the marketing game.