“This isn’t the moment to play it safe. I think this is the moment to swing for the fences, try something new, step out on
I always find myself lucky to see various startups at different stages grow. From helping with initial launches to working with marketing teams on monthly
Many startups have a great story. Often, they just need a friendly nudge to tell it. At York IE, we spend time with each of
“Our marketing is what we can get to on a Friday afternoon.” A founder recently said this to me, and he’s not alone. That’s the
Startups are falling in love with drumbeat marketing. As you develop your startup marketing strategy, remember that there is no silver bullet to cut through
“Disrupting the very disrupters that navigate the world of startups, York IE has taken the best of their inside experience in the world of startups
What do you do? That question varies depending on the audience. In a business setting, it’s about the first impression, knowing your audience, their background
It’s easy to lose track of what day it is in our new work / stay at home world. Our current situation during this pandemic
Within the startup world, we’ve all been there. The tossing and turning at night. Thinking of what was missed, what you haven’t had a chance
I’m excited to share that I have joined York IE as vice president, where I’ll be responsible for providing ongoing strategy and program insights with