Kate Campbell is vice president, advisory services at York IE where she is responsible for providing ongoing strategy and program insights with clients and running the day-to-day operations of the advisory services practice. Her main goal is working with startups on message development and go-to-market drumbeat marketing. In addition, Kate engages with portfolio companies, advising early-stage companies on messaging, content, communications, storytelling, social media, marketing and everything in between.
Previously, Kate spent a decade at PAN Communications, overseeing the planning and execution of strategic integrated public relations programs to raise brand visibility for B2B technology clients. She has deep expertise in the enterprise technology industry including DevOps, open source, application development and cybersecurity. With a pulse on industry trends, she guided high-tech B2B companies in media relations, media training, thought leadership content, social campaigns and integrated programs across clients such as CloudBees, OutSystems, Dyn, RSA and Rapid7. Her programs have been finalists in the SABRE awards and winners of several Bell Ringers from Publicity Club of New England.
Kate began her career working with technology clients at Boston-area PR agencies. She received her bachelor of science degree in marketing with a minor in information technology from Bentley University, where she was inducted into Bentley’s highest honor, The Falcon Society.
Follow Kate Campbell on Twitter and connect with her on LinkedIn.
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