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Why 4AM Demand Is Going to Revolutionize Demand Gen

At York IE, we’re obsessed with helping startups grow. Early-stage companies need growth help in a variety of areas, so it’s very important for us to have a strong network of companies that offer complementary software and services.

That’s why I’m so excited to celebrate today’s launch of 4AM Demand, an intelligent demand generation platform that delivers an end-to-end framework for B2B growth companies.

The reason that York IE even exists is because we felt like the traditional institutions startups turned to for growth were failing them. We believed a new model was needed, and so we created one.

It is also important to us to support other disruptive companies that are challenging the status quo and providing a new paradigm that helps startups succeed. And that’s exactly what 4AM Demand is doing in the demand generation space.

Demand generation for business-to-business (B2B) companies has never been more important, yet never have companies had less understanding of how to do it. The strategists who know how to do it well are few and far between — and they are very expensive. 4AM Demand will simplify this complex and important part of your business and make it more accessible to your marketing team.

4AM Demand is very much a sister company to York IE, and it is special to me personally, beyond just how good its services are and how cool its tech platform will be. First and foremost, 4AM Demand is founded by Josh Verrill and Heather Stokes, who I worked with for years when they ran marketing and demand generation at Dyn and then within our group at Oracle. We have been in the trenches with the heat turned up, and I know how talented, passionate and fun they are to work with. They’re also just two wonderful human beings.

Secondly, they have founded their company right here in New Hampshire. I have been a vocal advocate for the Granite State for years and want to see new companies being built right here. I am bullish on what 4AM Demand can become with its SaaS+ services firm. I have no doubt that they will scale and become a huge success story for the state.

York IE’s vision is to reshape the way companies are built, scaled and monetized. You only do that by going big and surrounding yourself with the best.

Josh and Heather are the best in the world at what they do, and I am very excited to see just how big they go! We’re certainly committed to supporting them on their growth journey.

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