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As York IE Continues To Scale, Company Hires CFO

Firm also expands C-suite with promotions of key executives

(Manchester, NH, March 29, 2021)York IE™, a vertically integrated strategic growth and investment firm, announced today it has hired Janelle Gorman as Chief Financial Officer. Additionally, the company is expanding its C-suite with the promotion of several key executives. The move comes after the company recently announced its third cohort of B2B startup investments, 200% growth in its recently launched Advisory Services offering, and plans to launch its SaaS platform for market and competitive intelligence.

“York IE is growing faster than even I anticipated,” said Kyle York, CEO & Managing Partner, York IE. “We are helping companies grow and we’re doing that across investments, advisory services, and our own SaaS platform. It’s very important to structure the team so that we are set up to continue to scale and to attack the opportunity that is presenting itself in a focused yet integrated fashion. And that opportunity is giving companies, from seed stage to pre-IPO, a new model for growth that is in the best interest of the entrepreneurs.”


As CFO, Janelle Gorman, CPA, will be tasked with financial reporting and analysis, compliance, and financial operations to support and drive growth. Prior to joining York IE, Gorman was CFO of TRM Microwave. During her tenure, she successfully led the company through a facility expansion, a maturation of financial operations, reporting and analysis, and the sale of the company – all over a two-year span. Previously, she held key operations and finance roles at Oracle and Dyn, where she led finance, audit, and business initiatives during significant growth and M&A activity. She began her career at accounting firm Baker Newman Noyes.

“York IE has accomplished a lot in the past 18 months but, in my opinion, they are just getting started,” said Gorman. “My expertise is streamlining financial and operational management and preparing companies for rapid scale and growth. We are getting our house in order to go reshape how startups are built, scaled, and monetized.”

New additions to C-suite 

To address the maturing business, the company is also promoting key members of its executive team to represent their expanding roles within the company. Those new roles include:

  • Joe Raczka, Chief Operating Officer, managing partner, and co-founder, overseeing investments, finance, operations, and business development
  • Adam Coughlin, Chief Marketing Officer, managing partner, and co-founder, overseeing advisory services, marketing, Fuel News and customer success
  • Mike Veilleux, Chief Technology Officer, head of York IE Labs, and technical co-founder, overseeing product, engineering, labs, and customer support

Kate Campbell has been named VP, Advisory Services, where she runs the day-to-day operations of the advisory services practice working closely with Coughlin. Marshall Everson has been named VP, Investments, where he runs the day-to-day operations of the company’s investments practice working closely with Raczka.

Additionally, Ashley Oberg has been promoted to Chief of Staff. In this role, Oberg will manage the CEO’s priorities, oversee staff and internal operations as well as lead special projects.


This news comes on the heels of the recent announcement of York IE’s third startup cohort, which included Finmark, which was recently named Fintech Product of the Year, and, which was named LinkedIn Innovator of the Year.

York IE also announced rapid growth in its Advisory Services offering, in which they work closely with companies via three modules:

  • Product and Market
  • Business Growth & Go-To-Market
  • Marketing and Communications

In addition to working with many of its investments, York IE is also doing advisory services for more than 35 companies like BedRock Systems, Mentor Spaces, and Wabbi.

Lastly, the company is preparing for the public launch of its market and competitive intelligence platform, Fuel, in Q2, which has been used internally to help drive York IE’s market-in approach to company building.

“There is a lot of money out there for startups,” said Joe Raczka, COO & Managing Partner, York IE. “What companies need now is smart money. They need partners who bring value to their companies and truly help them grow. At its core, York IE is all about aligned incentives. We connect the dots across our network – between our founders, our investment partners, advisors, etc. – all with a singular focus of helping build good companies. The announcement today reflects our ambition to help build many, many good companies in the decades to come.”

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