In 2007 I was sold the dream of working in the marketing industry by none other than Don Draper, a founding partner and creative director at an advertising firm in the TV series Mad Men. Creative campaigns, company branding, defining target audiences, thinking outside the box, approaching problems from different angles — I was hooked.
But there has been a lot of development in the advertising and marketing space since 1960. York IE is a company that has embraced industry changes to help startups enrich communities, nurture careers, make an impact and create wealth and legacy. I could not be more excited to join the team as an advisory services manager.
I am a marketing enthusiast by profession and a problem solver at heart. As a result, I have a natural passion for figuring out creative and engaging ways to tackle problems. Whether it be resource sharing, networking, professional services or marketing, I jump at the opportunity to embrace the challenges and develop creative, actionable solutions. So, after hearing about York IE’s vision to reshape the way startups are built, scaled and monetized by strategically partnering with their clients, I knew it was an opportunity I could not pass on.
My journey to York IE hasn’t been the most typical marketing career path. The experiences I’ve had throughout my career, however, have provided a unique and hands-on look into many facets of marketing. All my experience has taught me a great deal about being agile in the workplace and acting as a true extension of my client’s teams.
I have enjoyed working at large corporations and small startup companies. Both experiences have taught me the value of wearing multiple hats and taking on new challenges and opportunities that allow me to build lasting relationships with clients and work with some of the brightest minds in the industry to execute communications plans.
Recently, I worked for a startup to partner with established and early-stage companies in the tissue engineering medical product industry. Was this industry entirely new for me? Yes, 100 percent. But the projects, opportunities and companies I worked with helped shape me into the marketing professional I am today. Due to the nature of a startup company, I juggled multiple job responsibilities, from account management to digital communications. I learned new technologies and discussed cells, sensors, bioreactors and tissue engineering manufacturing processes while also building websites, promoting events and building communications plans with my team.
I am incredibly excited to join the York IE team, work alongside startups, be a trusted resource for my clients and tirelessly work to disrupt even the most established industries.