Introducing a new platform for strategic growth

York IE Launches Market and Competitive Intelligence Platform

(Manchester, NH, May 11, 2021) — York IE™, a vertically integrated strategic growth and investment firm, today launched general availability of Fuel™, its market and competitive intelligence platform that helps B2B SaaS startups gain a competitive edge.

Fuel is a SaaS platform that provides digestible data and insights so busy entrepreneurs, operators and investors can enhance their strategic growth. With the most accurate and connected private company profiles, plus news and original research, Fuel best enables the startup community to track and find insights about a market, its trends and its influencers.

As part of Fuel, York IE also launched Fuel News, a site dedicated to highlighting the best owned content from early-stage B2B SaaS and other fast-growth companies.

“Taking a market-in approach to company building means you build your strategy around market and competitive intelligence,” said Kyle York, CEO, York IE. “Having worked with hundreds of successful startups this is the best way to drive strategic growth. Yet finding the time and skillset to do that independent research is hard and, as a result, often gets pushed to the side. We wanted to make it as easy as possible for entrepreneurs, operators and investors to make this type of research part of their everyday workflow.”

Fuel Platform

Fuel helps accelerate strategic growth and adds value to everyday workflows by allowing individuals and teams to:

  • Make market and competitive intelligence searches go from days to minutes
  • Curate companies into custom watchlists so you know your competitors better than they know themselves
  • Get in-app or email alerts on content, funding announcements and acquisitions so you’re always sharing the latest information
  • Use Market Pulses to stop guessing and instead create data-driven messaging, product and thought leadership content strategies

York IE originally built Fuel to support its own investment and advisory services practice and to advance its mission of reshaping how startups are built, scaled and monetized. The platform proved so useful that York IE quickly made it available to its investment partners, portfolio companies and advisors.

“Market and competitive intelligence is my job but it’s not my job so it is done in stolen moments but it is so strategically valuable,” said Paul Heywood, Chief Revenue Officer, Puppet. “Fuel makes it easy for me to have my finger on the pulse of the industry.”

Fuel News

Fuel News, home to the best content for operators by operators, publishes the latest ideas, insights and trends from early-stage B2B SaaS leaders, including original content from York IE and its vast network of analysts, thought leaders and advisors.

Fuel News allows you to:

  • Stay informed on the hottest topics within your industry
  • See what your competitors and comparators are talking about
  • Curate market POVs that can influence your messaging and product strategy
  • Publicize your company’s original content

“Your go-to-market strategy is all about data,” said Gil Allouche, CEO, “Once I know the key performance indicators for our GTM strategy, in addition to using leading indicators to track market momentum, I can combine them into a strategic GTM plan and accelerate growth. You also need to have a strong pulse on the market – your prospects, your customers, and your competitors – so you can provide your own, clear voice to the conversation. I believe in the power of good thought leadership. I’m glad York IE is shining a spotlight on it and providing a platform to show this data.”

“Innovation is needed in startup investment and support,” said Will Mitchell, CEO, VETRO. “I am glad York IE has stepped up. They are playing an entirely different game. Fuel will be a big help for companies that want to intelligently grow.”

To make market and competitive intelligence part of your daily workflow, visit


York IE™ is a vertically integrated strategic growth and investment firm helping reshape the way companies are built, scaled and monetized. Through Fuel™, its SaaS platform for market and competitive intelligence, hands-on advisory services and selective early stage B2B SaaS investments, York IE supports ambitious entrepreneurs, operators and investors on their quest to scale startups and disrupt markets. Play the long game at


Kate Campbell, VP, Advisory Services, York IE

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