(MANCHESTER, N.H., April 9) — York IE, an advisory and venture capital firm that helps technology companies grow, today announced its investment in JUICER, the pioneer in restaurant revenue management and pricing solutions.
York IE led JUICER’s $5.3 million Seed round, which also included investments from Augment Ventures, Mudita Venture Partners and several restaurant and hospitality industry luminaries.
“JUICER is at the forefront of a fundamental shift in how restaurants operate and compete,” said Marshall Everson, vice president of investments and strategy at York IE, who will also join JUICER’s board. “They are solving immediate pain points by helping restaurants navigate the narrow canyon between rising cost and consumer price sensitivity. Best of all they’re doing it in a collaborative and transparent way, which is refreshing for an industry saturated with technology providers.”
JUICER’s funding will enable the company to accelerate its development of the tools and data restaurant operators need to thrive in a world of digital customer interaction.
“The restaurant industry is at an inflection point, and operators who embrace the power of data and technology will be the ones to thrive in this new era,” said Ashwin Kamlani, co-founder and CEO of JUICER. “With this funding, we can accelerate the development of our platform, expand our team of data scientists and industry experts and help more restaurants unlock the full potential of revenue management and pricing science in a way that’s comfortable for each operator and beneficial to consumers.”
York IE helps startups grow in a way that benefits founders, investors and all other stakeholders while preserving their optionality. The firm takes a hands-on approach, providing active capital and operational expertise to early-stage B2B SaaS companies with strong opportunities to become successful, sustainable companies.
JUICER is part of York IE’s 10th investment cohort. The firm has now announced 67 investments in more than 50 companies around the world.
For more information, visit york.ie/investments.
ABOUT YORK IE
York IE is an advisory and venture capital firm that helps technology companies grow. York IE leverages a 200+ person global operating team, data and automation technology, and deep ecosystem relationships to provide advisory as a service across product, go-to-market, and finance and to selectively invest in early-stage B2B SaaS startups. Founders, operators, and investors at all stages rely on York IE to help build, scale and monetize their business. Fuel® Your Strategic Growth at York IE.
