At York IE, our mission is to help businesses grow, and we do so in a variety of ways.
Last summer, we launched our advisory services, extending our operational expertise to companies seeking help with product development, go-to-market and marketing. Since then the practice has grown its client base by more than 6X, and we recently expanded to provide sales and finance services as well.
Earlier this year, we introduced Fuel, our SaaS platform. In just a few short months, entrepreneurs, operators, investors and analysts — from fast-growing startups to global enterprises — have made Fuel part of their daily workflows. It’s a single place where they can quickly get all the market research, competitive intelligence, news and thought leadership they need to do their jobs.
Our advisory services team and their clients already rely on Fuel to inform their growth strategies. And now all Fuel users can access our advisory services resources on demand, directly through the platform.
Fuel isn’t just for market and competitive intelligence anymore. It’s a first-of-its-kind strategic growth platform that offers companies of all sizes a central hub to create, share and execute on the strategies needed to scale. We’re democratizing self-service access to enterprise-level growth advice.
I have always been a firm believer in the power of being a platform company — a place where other companies are born and scaled, using your technology as the foundation. Fuel is now that platform for growing businesses.
What Is a Platform Company and Why Does It Matter?
A platform company relies on technology, automation and integration to solve business challenges at a scale that is difficult to achieve with a traditional services- or product-focused offering. As such, a platform can be a massive differentiator in your market.
The best platform business models also have usage-based pricing, add-on services and the ability to accommodate advanced use cases.
Examples of successful platform companies include Amazon Web Services, Salesforce, Shopify and Slack.
One Home for Growth
Fuel now enables growing businesses to:
- access templates for everything from sales quota modeling to SaaS pricing, plus in-depth advice on how to effectively use them;
- track news, content and funding for companies and entire markets;
- read exclusive market reports;
- get funding alerts; and
- access marketing tools to consistently curate content and build brand awareness.
Throughout my career, it has been the strategic moves that have had the biggest impact. But strategy is created by multiple departments in multiple places, which makes it difficult to pull off successfully.
We want strategic growth to have one home, because you can only execute properly when everyone is aligned. Whether you’re a founder, executive or strategy leader, if you care about growth, you should be starting your day in Fuel.