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York IE and NHTA Educate Next Generation of Sales Leaders with Exclusive Virtual Course 

10-week Course Provides Vital Knowledge for Professionals in B2B SaaS Sales Roles (Manchester, NH, December 9, 2020) York IE, a vertically integrated investment firm, and the New Hampshire Tech Alliance (NHTA) announced today the first of a series of virtual courses to educate the New Hampshire community on key Business-to-Business (B2B) topics. SaaS Sales Leadership is a 10-week, virtual course that provides the tools for sales professionals to sharpen their skills in B2B Software-as-a-Service (SaaS) to excel in their current or future roles.  In New Hampshire, there are many talented salespeople who have spent their careers selling various products. However, in the digital age, more and more traditional products and services are being delivered online. As a result, in the coming years, there will be a greater need than ever for high-quality salespeople who can sell SaaS to other businesses. There will also be a greater need for high-quality sales leaders who understand how to build, structure, and run a SaaS-based sales team. “The majority of what you learn in sales can’t be taught in a normal classroom,” said Kyle York, CEO and co-founder of York IE. “As someone who has worked in and subsequently ran sales departments, the real-world experience is what’s needed to excel. This course provides that experience so the next generation of New Hampshire-based sales leadership can be prepped to hone and sharpen their revenue-generating skills.”  Inside sales is a popular industry for young professionals, with average salaries starting at $60,000 not including commissions. An understanding of sales also provides key skills for career professionals across a variety of industries. This course, created by York IE in partnership with the NHTA, is giving sales professionals the opportunity to kickstart their career in B2B sales.  The lessons, led by York and fellow York IE Managing Partner and co-founder, Adam Coughlin, are broken up into ten sections focusing on different areas or resources within sales, including culture, team structure, and more. Each of the ten virtual classes includes a 45-minute presentation and corresponding recording with supplemental coursework that provide participants with the opportunity to apply key learnings in real-world scenarios. The course will culminate with a virtual career fair that will allow course participants to meet with businesses that may potentially need B2B SaaS sales roles in early 2021.  “Technology as a sector continues to steadily grow even in the midst of a pandemic. This program will allow individuals looking to transition into the sector an opportunity to turn transferable sales experience and other soft-skills into a technology sales career with a very healthy, livable wage. ” said Julie Demers, Executive Director, NHTA. “The unique approach that York IE and NHTA is taking will allow participants to learn directly from those in the B2B business. We are extremely excited about providing this top-notch course to NH residents.” This is the second in a series of initiatives from York IE and the NHTA to support the NH tech community. The two recently teamed up to launch a new virtual community that brings NH-based technology executives and talent together from organizations across the globe. Learn more about the York IE and NHTA community here.  Interested candidates can apply to join the SaaS Sales Leadership course here. The course is scheduled to begin in mid-January. 


York IE is a vertically integrated investment firm powered by market data and analytics focused on growth, go-to-market, and strategy. Through its SaaS-based Fuel Platform, advisory services modules, and selective early-stage B2B SaaS investments, York IE supports ambitious entrepreneurs, operators and investors on their quest to scale startups and disrupt markets. Play the long game at York.IE.


Founded in 1983 as the New Hampshire High Tech Council, the Alliance is 300+ members strong, representing more than 60,000 workers. As a statewide technology association, the Alliance supports companies at every stage of growth and development – from startups to established leaders in the global economy. Its staff, Board, and 120+ volunteers nurture a vibrant tech ecosystem in New Hampshire through four value pillars: talent & workforce, education & programming, advocacy & policy, and ecosystem engagement. This sector is a key economic driver for the state, accounting for 13.7% of New Hampshire’s gross domestic product in 2018.  More information is available at or by contacting its offices directly at (603) 935-8951 and

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