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York IE Hires New Marketing Specialist: Mackenzie O’Brien

Throughout the past two years I had witnessed from afar the momentum building behind a disruptive local company: York IE. Without much background knowledge on what the company even did, I was following them on Facebook. From the outside looking in, there was a clear drive behind their vision.

Fast forward to this spring: I had my first call with CEO Kyle York, which then led to a series of introductions to members across the team. Each call increased my interest more and more, but honestly, after hanging up from my first real Zoom meeting with Kate Campell, vice president of advisory services, I was sold!

One of York IE’s big draws for me is the constant element of change and growth. Much of my college experience had the same theme, which I grew to enjoy. Within two weeks of graduating from the University of Miami, I was home and eager to start. I am hitting the ground running and cannot wait to apply my fresh knowledge and the experience I have gained already to my work with this awesome team and its various clients.

After working as a graphic design assistant and junior account coordinator in a B2C agency setting prior to joining York IE, I was quick to find that working directly with clients had become a passion of mine. A large part of marketing that does not always get its moment in the spotlight is the essential component of truly understanding your client’s vision. It is an exciting and fulfilling role to help startups define and refine their story to help them stand out right from the jump!

After living all over, from New Jersey to Baltimore to Miami, nothing compares to my home state of New Hampshire. It is great to be back and have the opportunity to contribute to and grow with such an amazing group of professionals and thought leaders at York IE.

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